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About me

A designer at heart with a background in Fine Arts, I aspire to converge my thoughts in Art and Design. I love to explore the art scene around the globe and express these in the designs I draft, thereby coalescing the fine elements of both worlds.

11+ years of experience in creating user interface design for the web, mobile devices & digital applications. Excel in a collaborative environment, working with diverse, cross-functional teams of user researchers, interaction designers, visual designers, content strategists and IT partners supporting multiple lines of businesses.


My mission is - Do what you love. Love what you do.

I have found my UX Design is my Ikigai

Ikigai (生き甲斐, pronounced [ee-ki-guy]) is a Japanese concept that roughly translates to “a reason for being.

Ikigai is what motivates me to get out of bed every morning. By practicing Ikigai, it seeks a ‘lifestyle that balances the spiritual with the practical’. In this balanced life I found that what I am good at, and love doing, converge with the things the world needs and will pay for it.

Ikigai is the convergence of four principles:

  1. My passion: I love doing it;

  2. My mission: I can make the world better while doing it;

  3. My vocation: I am good at it;

  4. My profession: I can be paid to do it.

Discovering my own Ikigai is to bring fulfillment and happiness.

My Passion: I love doing it

While I continue to pursue design, I also get to know why my designs help users in performing the tasks that need to do. The design is no longer entirely based on their subjective feedback, but is grounded in qualitative research. I get to speak to people and talk about the problems they face, or the usability of my products. I develop an empathy for them and feel a sense of reward in doing what I do.

My Mission: I can make the world better while doing it

With my innovation process and coming out with creative and innovative solutions in pushing companies forward. As a result, companies and organizations are reaching out to their customers and enhancing both their digital or physical services.

My Vocation: I am good at it

It’s not for me to judge. I believe I am doing my best as a designer and will continue to hone my craft in design and in related areas. At this moment, I am advocating spending an hour or more each day for self-learning.

My Profession: I can be paid to do it

I found greater work-life balance in my current job that also pays better.